2

Assalamualikum to Madam Salina. First of all, I want to apologize for the late of submitting the entry. Here, I want to comment about chapter two that is Identifying Competitive Advantages.1st, when we talk about technology is that an organization must create a competitive advantages which is a product or service that an organization’s customers place a greater value on that similar offerings from a competitor. I as a student needs to know about competitive advantages and be knowledgeable. What really matters is where the skills and highly competitive institutions are based. I was really excited to know more about this information of technology. It would be great if I can understand on how organizations watch their competition through environmental scanning. Besides that IT is the development of a marketing campaign management system that could target marketing campaigns more efficiently.